The world's most famous studios will be opening their doors to new and emerging artists later this year. Twelve studios — including London's Abbey Road and Atlanta's Stankonia — will host a total of 84 recording sessions in September.
The company released a promotional video narrated by Iggy Pop to explain the new program.
"Since we opened our first permanent Converse Rubber Tracks studio in Brooklyn four years ago, we've had aspirations to elevate this program even further, hoping to extend this opportunity to artists across the globe," Converse Global Music Marketing Director Jed Lewis said in a statement. "With this new program, we will unlock the doors to some of the greatest recording studios in music history and we're ecstatic to offer this extraordinary experience to emerging artists worldwide."
Online registration requires a ranking of the artists' top three studio preferences as well as a brief biography. Registration will be open through June 24th, and applicants will be notified in early July.
In April, Converse hosted the Rubber Tracks Live festival in Boston. For five nights, the festival put on a different genre-themed show. Headliners included Slayer, the Replacements, Passion Pit and Chance the Rapper.
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